Globus is coming to town
Winterthur
looks set to finally get its own Globus store. Did you know that the group is
owned by Switzerland's largest retailer, Migros? And of course, their former
mascot, Globi, probably the most well-known character in the whole of
Switzerland.
I am amazed at how long the popularity of this little star, whose
first appearance was in 1932, has lasted. Globi
is a blue parrot with a yellow beak who wears a black beret and a pair of red
and black chequered trousers.
He was created by the Swiss cartoonist Robert
Lips as an advertising character for Globus in 1932 for the company's 25th
anniversary. He was originally planned to be called ‘Kimbukku’, but later
renamed Globi after the local Basel German (Baseldytsch) dialect word for the
department store that created him. Apart from zillions of cartoon books and a
more recent movie, Globi also has his very own theme park in Engelberg.
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